欧博手机版:外洋博文 | 如何在危急中确立主顾购置信心

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How to Build Customer Confidence in a Crisis

如何在危急中确立主顾购置信心

By Wendy Higley, Global Account Director, Upland Altify


Whether it’s a public health outbreak, a data breach, an economic dip, or other uncontrollable conditions that deplete the sales pipeline, it’s incredibly important for sales professionals to lean on customer relationships as the foundation to succeed.
无论是突发公共卫生危急、数据泄露、经济下滑,照样其他无法控制的情形耗尽了销售渠道,销售专家乐成的基础都是维系主顾关系。

Every sales deal has a Point A (wherever it begins) and a Point B (the moment the deal closes, at the end of the sales funnel). In my experience, the process from A to B can be full of unexpected roadblocks – crises among them – so following a clear selling process that’s grounded in the customer relationship is essential to weathering and succeeding in difficult scenarios.
每个销售买卖都有一个A点(买卖最先)和一个B点(买卖竣事,销售渠道的终端)。根据我的履历,从A到B的历程充满了无法预料的障碍和危急,因此,遵照基于维系主顾的明确销售流程,有助于渡过难题时期并取得乐成。

Many people say selling is an art, but I am firmly in “camp science.” Relying on a scientific sales process that places customers at the center is the key to a successful and smooth sales process.
许多人说销售是一门艺术,然则我坚信销售是“演出的科学”。乐成且顺遂销售的要害,是以主顾为中央的、科学的销售流程。


Why Salespeople Need to Build Trust with Customers

为什么销售职员需要取信于主顾


Customers live in a world of constant updates, targeted content, and influential information – often of unclear origin. This environment allows for entirely new kinds of relationships and communities, ones in which trust can easily fall by the wayside.
我们的生涯中充满不断更新的信息流、醉翁之意的内容和来源不明的名人名言。这种环境下,确立全新的关系和社群很容易,然则人们不会容易交付信托。

Building trustworthy relationships with people and understanding their problems is at the heart of great selling – and these relationships are the key for companies to survive unforeseeable events.

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